Media Advocacy Services

Community Reinvestment Association of North Carolina

Advocacy for Financial Empowerment

Home Media Advocacy Predatory Lending Manufactured Housing Campaigns Payday Loans
Nuestro Barrio Richard Brown Show CRA Shareholder Advocacy Credit Cards Get Involved



To purchase any of the below products, please download an order form and mail to: CRA-NC, PO Box 1929, Durham, NC 27702.

Nuestro Barrio

La Ley de Vivienda Justa prohibe la discriminación de vivienda por razón de: raza, color, origen nacional, religión, sexo, estado familiar (con niños menores de 18 años) e incapacidad física o mental. Descubra como Gabriela y su familia,la Doctora Hayden y Luis son víctimas de discriminación de renta y compra de vivienda.

The Fair Housing Law prohibits discrimination based on race, color, national origin, religion, sex, family status (with children under 18 years old), and physical or mental handicap. Discover how Gabriela and her family, Dr. Hayden, and Luis become victims of discrimination when renting and buying a house. Originally produced as a video for local cable access stations as part of a collaborative statewide fair housing campaign, Nuestro Barrio has become a multi-episode telenovela now under production, with talks underway to distribute the show through television networks across the Southeast.

Visit the official Nuestro Barrio website:

www.NuestroBarrio.tv

Services Offered

Consultation

Scripting

Storyboarding

Production

Post Production

Research

Community Organizing

Duplication

Distribution

Materials

Additional Support

Media Advocacy is the strategic use of media as a resource for advancing social or public policy initiatives. Our particular focus is video advocacy, the use of video to advocate for a cause or express a viewpoint.

Video can be more effective than brochures, billboards and newsletters in communicating with your target audience. Unlike written formats, video can provide both verbal and non-verbal messages (visual and paralinguistic) that are informative and persuasive.

CRA-NC's Media Advocacy Services has the ability to create videos that are not as expensive as many other video companies. We offer creativity and affordability. We use digital video, which is far less expensive than traditional formats.

We believe educational videos should be engaging and entertaining, as well as informative. People need to remember the information conveyed, and they can only do so if the program offers some sense of memory recall - something that sticks in folks' minds.

We are not a production company. We produce videos, but our goal is to use them to advance a particular set of social issues or messages.

	"Payday Lending - The Musical"
	CRA-NC created this video to educate borrowers about the dangers of the payday lending debt trap. The video aired on stations across North Carolina in June of 2003. The video takes an entertaining non-traditional approach by including youth and CRA-NC staff members in a 12-minute "rap" musical. CRA-NC also used the video as a means to organize Ohio non-profits around the payday lending issue.

	Buying a Manufactured Home
	This 30 minute consumer education video provides a step by step look at the homebuying process. The video includes a participatory audience "field trip" to the factory and the dealership. The program also provides information of negotiating price and proper financing of a home.

	Click here for a video order form (word format)

Video is used as an empowerment tool for community organizing.

The actual video is used to educate or promote a message.

Videos can also be used to influence public policy.