NuestroBarrio

Nuestro Barrio, a television series about
Hispanic life in the United States, is in the
forefront of the new trend of “edu-tainment”
programming, with character-driven dramatic
storylines rooted in real life issues. The show
uses the popular “telenovela” or soap opera
format to address financial literacy and human
relations issues, including home ownership,
credit, and the dangers of predatory lending.
Funded by Freddie Mac, the project is used by
bank partners to market their banking services
and to provide financial literacy. Along with the
commercial broadcast, the banks work with
branches and nonprofit partners todistribute
the series on DVDs, which are accompanied by
a photonovela providing financial literacy.
Nuestro Barrio is the foremost financial literacy
media tool for Hispanics in the United States.
It is also the first U.S. produced

Spanish Language program to air on English
language broadcast television in the United
States. The show has aired in all media
markets in North and South Carolina and is
currently airing in Miami, Austin, Dallas,
Houston, and Phoenix. We anticipate
distributing Nuestro Barrio into the top Latino
media markets across the country. Nuestro
Barrio will be promoted as a main feature of
the station. We anticipate availability in 50
percent of Latino households in the United
States. This makes Nuestro Barrio the most
widely distributed financial literacy program in
the country. The show has received press
coverage in more than 250 different media
outlets including National Public Radio.