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MEDIA ADVOCACY Media Advocacy is the strategic use of media as a resource for advancing social or public policy initiatives. Our particular focus is video advocacy, the use of video to advocate for a cause or express a viewpoint. Video can be more effective than brochures, billboards and newsletters in communicating with your target audience. Unlike written formats, video can provide both verbal and non-verbal messages (visual and paralinguistic) that are informative and persuasive. CRA-NC's Media Advocacy Services has the ability to create videos that are not as expensive as many other video companies. We offer creativity and affordability. We use digital video, which is far less expensive than traditional formats. |
Community Reinvestment Association of North Carolina | | Post Office Box 1929 | | Durham, NC 27701 | | (919) 667-1557 tel | | (919) 667-1558 fax Home | | Faq | | Glossary of Terms | | Disclaimer/Linking Policy | | Site Map | | EMAIL Webmaster |
Community Reinvestment Association of North Carolina |
…promoting and protecting community wealth |
We believe educational videos should be engaging and entertaining, as well as informative. People need to remember the information conveyed, and they can only do so if the program offers some sense of memory recall - something that sticks in folks' minds. We are not a production company. We produce videos and use them to advance a particular set of social issues or messages. |
